TAG Heuer continues to develop its collections as a tribute to Ayrton Senna with the arrival of three special series including the Carrera Heuer-01, which celebrate the Brazilian’s first victory at the Monaco Grand Prix. It was thirty years ago. Already…
Before Ayrton Senna, no driver had marked the world of Formula One with as much talent and panache. “Magic Senna” was regarded by his peers as one of the greatest drivers of all time: three world championships in 1988, 1990 and 1991, 65 pole positions, 41 wins in the Grand Prix. Including the Grand Prix of Monaco, won for the first time in 1987. He also symbolized the first ever TAG Heuer campaign “Do not crack under pressure” in 1991.
For the past two years, TAG Heuer Special Editions watches has reused the name and image of Senna in its communication and in the creation of some of these products. Not that it speaks to young generations of watch enthusiasts that the brand wants to touch, but this is another story …
Still, while TH has just opened a new boutique in Monaco, the brand is also celebrating the thirtieth anniversary of the Brazilian’s first victory on the rock with three special series bearing the effigy of the pilot. They were unveiled last weekend in preview in the presence of Bianca Senna, the niece of the champion.
For the first time, the famous home movement Heuer-01 is adorned with Senna codes. With a massive 45mm case (water-resistant to 100 meters), the Carrera Heuer-01 tricompax-date chronograph in black brushed steel with touches of red, features a skeleton dial and sapphire crystal to admire the beautiful mechanics of the ” “.
This TAG Heuer Special Editions Ayrton Senna watches features the famous “S” stylized red lacquer, the exclusive symbol of Senna, on the dial and the bezel which is also endowed with a scale of minutes. This chrono manufactured with wheel to column was named after him, Heuer 01, in tribute to the founder Edouard Heuer. As for the 01, it represents the development of the caliber 1887 (power reserve of 50h) on which is built the spine of this new collection.
The bracelet is available in black PVD steel with S-shaped links in polished and satin alternating finishes; The whole is closed thanks to a deployment buckle in titanium grade 2 PVD black with double push buttons and TAG Heuer logo. Two other special series, with quartz, are also proposed. This Carrera Heuer 01 is to be discovered at Forges in Paris.
Box 45 mm, in brushed black PVD
Black ceramic bezel with tachymeter scale
Curved sapphire crystal with double anti-reflective coating
Crown in black PVD steel with rubber molding at 03H
Pushbuttons for chronograph in black PVD steel at 02H and 04H
Screwed sapphire back in black PVD steel with SENNA logo
Black skeleton opaline dial
Black flange with scale of 60 seconds / minute
– Chronograph minutes counter at 12 o’clock in red and black gold with red lacquered needle
– Chronograph hour counter in 06H in black and red lacquered needle
– Permanent second indicator at 09H in black gold with SENNA logo and polished and rhodium needle
Index figures applied, polished and rhodium plated
Polished and rhodium-plated hour and minute hands with white SLN housing
Red lacquered central needle
Logo “TAG Heuer” applique polished and rhodium at 03H
Date window at 3:30 and Registration «CARRERA HEUER 01 CHRONOGRAPH AUTOMATIC»
Waterproof 100 meters
Caliber Heuer-01 Automatic Chronograph Manufacture
Black S-shaped PVD steel bracelet with polished and satinised alternating finishes on titanium grade 2 black PVD titanium folding clasp and replica TAG Heuer logo